I am a creative executive, entrepreneur, and investor who has been molded by some of the most innovative and forward-thinking companies in the world. I spent nine years as an executive at Netflix, Inc., and seven years as an executive at Zappos.com. In that time, I have been lucky enough to be mentored by some of the brightest minds, and I hope to pay some of that forward. I have built and led small teams of 1 to large organizations of 165 people. What I've learned over the years is that it takes empathy, humility, and courage to be a strong leader. Without all of these traits, it is very difficult to build strong teams and develop the people around you.

With this experience, I developed my "3 Cs" program for leadership development; confidence, clarity, and culture. These concepts can help any new or seasoned leader get more engagement, accountability, and productivity out of their teams.

In this leadership journey, I've also been lucky enough to develop my financial muscles. I have had to learn how to make my money work as hard, if not harder, than I did. Being a serial entrepreneur, I developed systems and a portfolio that made me a millionaire early in life.

This passion for leadership and finance gave me the ability to leave the corporate world and hopefully pay it all forward by providing value in other people's lives. If you are on a similar journey or want to start one, take a ride with me and let's get you where you want to go. Let's get there together.

Rico now resides in Henderson, Nevada in the Southern Las Vegas area. He makes himself available to local clients in the Las Vegas region and virtual clients through zoom.