My Mission

Father. Creative. Leader. Coach.

Equipping leaders of tomorrow.

What do I do?

Empower individuals and organizations to unlock their full potential and achieve their goals through personalized leadership coaching and consulting services that prioritize collaboration, growth, and positive change.

Meet Rico Nasol

Embark on an enriching journey with Rico Nasol, a seasoned creative executive, entrepreneur, and investor, shaped by the innovative cultures of leading companies worldwide. With a remarkable nine-year tenure at Netflix, Inc., and seven years at Zappos.com, Rico's journey through these dynamic environments has honed his leadership prowess.

Mentored by some of the industry's brightest minds, Rico embodies the values of empathy, humility, and courage. He understands firsthand the crucial role these traits play in cultivating high-performing cultures and nurturing team development.

Rico's approach to coaching is rooted in his extensive executive experience, combined with a deep understanding of what drives success in today's rapidly evolving business landscape. His Max Profit Coaching Accelerator offers a comprehensive program tailored to propel businesses towards sustainable growth and success.

Join Rico on this transformative journey to unlock your business's full potential. With Rico's guidance, you'll not only optimize operations and boost profitability but also cultivate a culture of empowerment and excellence that elevates everyone around you.


With this experience, I developed my "3 Cs" program for leadership development; confidence, clarity, and culture. These concepts can help any new or seasoned leader get more engagement, accountability, and productivity out of their teams.

In this leadership journey, I've also been lucky enough to develop my financial muscles. I have had to learn how to make my money work as hard, if not harder, than I did. Being a serial entrepreneur, I developed systems and a portfolio that made me a millionaire early in life.


This passion for leadership and finance gave me the ability to leave the corporate world and hopefully pay it all forward by providing value in other people's lives. If you are on a similar journey or want to start one, take a ride with me and let's get you where you want to go. Let's get there together.

Rico now resides in Henderson, Nevada in the Southern Las Vegas area. He makes himself available to local clients in the Las Vegas region and virtual clients through zoom.



Get early access to motivational emails, new content, and courses as soon as they arrive. I promise I won't send you anything else.


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Contact Us

Feel free to get in touch with me at rico@riconasol.com or book some time for us to chat by clicking here.

Rico also coaches the greater

Las Vegas and Henderson areas.

Open Hours

Mon - Fri: 9 AM – 6 PM

Saturday: Closed

Sunday: Closed


10624 S Eastern Ave Ste A615

Henderson, NV 89052

Email: rico@riconasol.com

Telephone: +1.702.900.7426


"Imperfect action is better than no action at all..." -Rico Nasol